Seth Godin hat es mal wieder auf den Punkt gebracht. Danke.
The purpose of a company is to serve its customers.
Its obligation is to not harm everyone else.
And its opportunity is to enrich the lives of its employees.Somewhere along the way, people got the idea that maximizing investor return was the point. It shouldn’t be. That’s not what democracies ought to seek in chartering corporations to participate in our society.
The great corporations of a generation ago, the ones that built key elements of our culture, were run by individuals who had more on their mind than driving the value of their options up.
The problem with short-term stock price maximization is that it’s not particularly difficult. If you have market power, if the cost of switching is high or consumer knowledge is low, there are all sorts of ways that a well-motivated management team can hurt its customers, its community and its employees on the way to boosting what the investors say they want.
It’s not difficult for Dell to squeeze a little more junkware into a laptop, or Fedex to lower its customer service standards, or Verizon to deliver less bandwidth than they promised. But just because it works doesn’t mean that they’re doing their jobs, or keeping their promise, or doing work that they can be proud of.
Profits and stock price aren’t the point (with customers as a side project). It’s the other way around.